Description file, Raw data, Excel file, SPSS data file.
Title: Cola Brand Switching Gravity Model
Source: Borg and Groenen (2005)
Description: Brand switching data among fifteen different colas. The
row indicates from which product the change is made, the column
contains the product to which is changed. The original data come from
Bell and Lattin (1998) and concern 448 US households that were
followed over a period of 104 weeks from June 1991 to June 1993. This
table contains the values obtained by the gravity model on the
original brand switching data. The values are rounded.
The rows correspond to the following cola brands:
Row Brand
1 Coke decaf
2 Coke diet decaf
3 Pepsi diet decaf
4 Pepsi decaf
5 Canfield
6 Coke
7 Coke classic
8 Coke diet
9 Pepsi diet
10 RC diet
11 Rite diet
12 Pepsi
13 Private label
14 RC
15 Wildwood
Description file, Raw data, Excel file, SPSS data file.
Title: Cola Brand Switching
Source: Borg and Groenen (2005)
Description: Brand switching data among fifteen different colas. The
row indicates from which product the change is made, the column
contains the product to which is changed. The original data come from
Bell and Lattin (1998) and concern 448 US households that were
followed over a period of 104 weeks from June 1991 to June 1993.
The rows correspond to the following cola brands:
Row Brand
1 Coke decaf
2 Coke diet decaf
3 Pepsi diet decaf
4 Pepsi decaf
5 Canfield
6 Coke
7 Coke classic
8 Coke diet
9 Pepsi diet
10 RC diet
11 Rite diet
12 Pepsi
13 Private label
14 RC
15 Wildwood
Description file, Raw data, Excel file, SPSS data file.
Title: Journal Citations
Source: Coombs (1964)
Description: Frequencies with which an article that appeared in the
journal shown as a row entry cites an article in the column journal.
The journals are:
1 Am. J. Psy.
2 J. Abnorm. Soc. Psy.
3 J. Applied Psy.
4 J. Comp. Physiol. Psy.
5 J. Consulting Psy.
6 J. Educ. Psy.
7 J. Exp. Psy.
8 Psychometrika
Description file, Raw data, Excel file, SPSS data file.
Title: Threat Display Behaviors
Source: Blurton Jones (1968)
Description: Preceding-following contingencies for certain types of
threat display behaviors shown by a common bird, the great tit. The
numbers correspond to the proportion of times that the behavior in
column j followed the behavior in row i. For example, feeding follows
fluffing 3 percent of the time.
The types of behavior are:
1 Attack
2 Head down
3 Horizontal
4 Head up
5 Wings out
6 Feeding
7 Incomplete feeding
8 Hopping around
9 Hopping away
10 Crest raising
11 Fluffing
12 Looking around
13 Hopping towards